Friday 25 June 2010

unit 10 D2

For my FMP i decided to design and produce the art brochure for the art and design National diploma, this was mainly because i wanted to do something live, where it was actually being designed for a purpose. I began the project by various research into the art and design subject, the range of materials, techniques and vast variety of expression through creativity. I began by visiting the V&A which is the hugest art and design museum in Europe, it maintains over 8miles of gallery which i thought would be perfect to grasp enough information and ideas to continue with my ideas generation when i returned to college. Some of my research amazed me and i was astounded with the high quality and history pieces by artists such as Micheal Angelo throughout the Renaissance. I looked at collage artists such as Steve McPherson, and William Burroughs. Both fantastic designers that produce countless original pieces and have maintained their own found style throughout all of their work.
I worked closely with the Art and design students and regularly asked them for opinions, feedback and ideas when necessary. I also worked with Barry Legg, who knows an awful lot about the technical side of things, with the Macs, photography and answered any queries i had with the designing of the brochure where the Mac was involved. He helped me take all of the shots for the brochure where the layout was a double page spread of all the students work, photos and info layed out and then an above shot taken. This was difficult to plan but with the help of their tutors and Barry i found it less stressful to organize.
<--- this is a typical shot that was taken, i then had to load these onto the mac and edit the light and exposure in photo shop. Then place the photos into the document on InDesign.
I had to ensure that all the relevant info was on the double page spread but the work was still on show.
A couple of the shots went wrong like this one where the info was placed on the gutter so that when the brochure was opened all of the type was cut out and unreadable. This wasn't spotted until the printing process and so nothing could be done to avoid this by this time.
Another technical hitch was my name wasn't put on the brochure until the very end and for some reason that copy of the document wasnt printed which therefore meant i had to sign all of the 100 copies by hand.

No comments:

Post a Comment